EWG TRANSFORMS THE WORLD’S MOST RELEVANT TALENT INTO CUSTOMIZED COMMUNICATION CHANNELS AT SCALE
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Talent Media Channels
Diverse Storytellers
EWG represents over 5,000 of the most powerful personalities shaping culture today. Our exclusive talent media network reaches a global audience of more than 2 billion people with the highest engaged communities on social media.
Digital Strategy
Data & Insights
Talent Media programs are informed by EWG’s propriety analytics tools and include market insights, social listening and in-depth audience analysis. This is supported by real time campaign monitoring and optimization to deliver on client’s KPIs.
Breakthrough Content
Cultural Impact
EWG understands what appeals to the young, creative, influential demographic – with the largest group of fashion and luxury influencers in the industry. We craft compelling stories and high-quality content, informed by data, that inspires and activates the target consumer.
Innovative Technology
Virtual Media
EWG Virtual is the first talent division with a roster of hyper-realistic CGI avatars based on Elite World Group’s renowned international talent. We design and produce cutting-edge VR/AR campaigns, social content, virtual stores and immersive experiences.
Global Distribution
Pinpoint Accuracy
Our media planning and buying team reaches the right audience through smart targeting and industry-leading analytic tools. We collaborate with clients to create original talent content or strategically utilize brand assets and distribute based on KPI-focused media plans.
How we do it
EWG is the only agency to offer this unique advertising solution with talent as media. Our services include:
AMBASSADORSHIP
Based on talent audience, EWG pairs high-performing individual talent with brands as global spokespeople.
AGGREGATE TALENT
An exclusive group of talent posts your marketing, brand messages and promotions as a custom media company.
SWIPE UP ARMY
Hundreds of micro-influencers execute interactive program for maximum impact and sales with the flip of a switch.
DARK POSTING
Brand creative is served by the talent at scale as an advertisement to the right audience.
WHITE - LISTING
Top performing content is amplified with paid whitelisted posts to lookalike audiences.
PRODUCT PLACEMENT
Put product in the hands of talent and amplify through talent media
VIRTUAL
Leverage groundbreaking CGI and talent avatars for highly engaging endorsements and consumer experience.
ACTIVATIONS
Talent hosts brand experiences, such as fashion shows, store openings, pop-ups, or immersive virtual events.
CONTENT CREATION
Talent creates or curates engaging brand content for use across multiple marketing channels.